HARRY STYLES TOGETHER TOGETHER

Working with SLAACK Productions, Creator delivered a range of scenic elements, retail displays and photo opportunities for the Harry Styles Together Together pop-up with American Express. Key builds included a giant suspended tomato sculpture, retail rails and shelving designed to display the merchandise within the campaign’s visual world, and a dirt bike installation with a wraparound scenic backdrop recreating the iconic scene from the American Girl video.

The set was designed to work within two very different spaces — a bright, white-box environment in Amsterdam and a gritty industrial former railway arch at Borough Yards in London. Alongside the core installation, each location featured city-specific elements, including a sculptural bike wheel and XXX statue in Amsterdam, while the London pop-up incorporated its own London branding.

After the Amsterdam installation was derigged on Sunday evening, the elements were transported back to the UK and rebuilt in London by Thursday. The rapid turnaround required careful planning and considered scenic work to adapt the Harry Styles pop-up to each location while maintaining the detail and finish of the original design.

Creative: SLAACK Productions
Photography: Alex Waespi