ZYN - BSB
UK – Multiple race venues
Scenic fabrication · Bespoke product displays · Set construction
Bringing the pit lane to the brand experience.
Inspired by the visual language of motorsport, Creator fabricated a collection of bespoke scenic elements for ZYN's British Superbikes brand activation, translating the look and energy of the pit lane into a distinctive brand environment.
Working to designs by Hopper, we fabricated a podium for live Q&As, custom product displays incorporating racing tyres, a pit lane-inspired booth and an interactive Spin the Wheel feature.
From the tyre-based product displays to the podium and branded structures, each element was purpose-built to bring the racing aesthetic into the ZYN experience.
Creative design: Hopper
Agency: Haygarth
Brand: ZYN
