HUDA BEAUTY

Stand 108, London

Festival activation · Scenic fabrication

A Y2K-inspired pop-up for HUDA Beauty.

Creator fabricated and installed the bespoke elements for HUDA Beauty’s Blush Filter Stand 180, bringing Heaps + Stacks’ Y2K-inspired concept to life in bold rouge tones.

Interactive activity booths, previously created for the Pleasing x Selfridges Corner Shop, were reimagined for the activation, creating a playful and highly visual environment for visitors to explore the HUDA Blush Filter range.

From bespoke scenic fabrication and finishing to installation, Creator transformed the existing elements into a fresh, vibrant pop-up designed for interaction and engagement.

Client: Heaps + Stacks

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