HUDA BEAUTY
Stand 108, London
Festival activation · Scenic fabrication
A Y2K-inspired pop-up for HUDA Beauty.
Creator fabricated and installed the bespoke elements for HUDA Beauty’s Blush Filter Stand 180, bringing Heaps + Stacks’ Y2K-inspired concept to life in bold rouge tones.
Interactive activity booths, previously created for the Pleasing x Selfridges Corner Shop, were reimagined for the activation, creating a playful and highly visual environment for visitors to explore the HUDA Blush Filter range.
From bespoke scenic fabrication and finishing to installation, Creator transformed the existing elements into a fresh, vibrant pop-up designed for interaction and engagement.
Client: Heaps + Stacks