ADIDAS PREDATOR
Westfield Stratford & White City, London
Interactive brand activation · Product display · Vinyl graphics
A hands-on launch experience built around Predator’s DEMONSKIN technology.
For the launch of the Adidas Predator 20 Mutator football boot, two matching activations brought the product’s distinctive DEMONSKIN technology into a hands-on retail experience at Westfield Stratford and Westfield White City.
At the centre of each space was the custom-built Mutate Box, where visitors could interact with the boot’s textured strike zone and trigger a digital effect showing DEMONSKIN spreading up their arms. Spiked display plinths showcased the boots, alongside interactive product panels and dedicated try-on areas.
The physical build combined custom fabrication, product displays and bold campaign graphics, finished with full-colour DEMONSKIN vinyl across the floor. Delivering the installation at two locations created a consistent brand experience while giving shoppers the chance to explore the technology first-hand.
Client: The Marketing Store Worldwide
