LEGO CITY MISSIONS
Noho Studios, London
Experiential activation · Scenic fabrication · Interactive installation
A comic book shop concealing a secret mission to Mars.
From the outside, it looked like a comic book shop. Behind its shelves and panels lay a hidden LEGO City Missions experience, built to transport young visitors into an interactive journey to Mars.
Bespoke shelving and concealed panels disguised the entrance to the mission space, where themed environments, interactive digital screens, hidden passages, flashing lights and mission-alert sirens turned the LEGO set into a real-world adventure.
The build combined scenic fabrication, large-format print and precision installation, with concealed features and interactive elements integrated throughout the space. The result was a playful transformation that rewarded curiosity and revealed an entirely different world beyond the shopfront.
Client: The Producers
