CÉLINE DION PARIS EXPERIENCE

For Céline Dion’s Paris 2026–2027 shows, Sense Marketing created a series of immersive experiences for guests at Le Méridien Paris Arc de Triomphe, turning two very different areas of the hotel into a celebration of Céline’s music, style and connection to Paris.

Creator was brought in to develop, fabricate and install the physical elements across both spaces.

Downstairs, Paris Playlist took its cues from the streets of Paris, with a collection of bespoke monochrome kiosks, a scent station, interactive shadow stage, immersive butterfly cage and spotlight listening station. Hollywood-style lighting and carefully finished details helped bring the concept together as a cohesive experience.

Upstairs, an entire hotel suite was transformed into a Céline-inspired lounge and bedroom. We sourced and tested a range of removable wall treatments before wrapping every surface, alongside custom draping, a full sequin feature bedhead, microphone wall and 3D mirror lettering. Even the carpet was changed to complete the transformation.

With two very different spaces to deliver, the project involved plenty of technical development, material sourcing, testing and problem-solving behind the scenes. From finding the right finishes to working through the practicalities of transforming an existing hotel environment, every detail had to work both visually and technically.

Client: Sense Marketing