Ahead of Sabrina Carpenter’s sold-out show at the O2 Arena, Creator brought Sweet Tooth to life with a playful dressing room activation featuring a larger-than-life perfume bottle and giant chocolate chunk backdrop.

The oversized chocolate chunks were CNC-cut from polystyrene and hand-finished in bold red, creating a tactile backdrop and signature texture for guests to interact with and photograph. The space also featured a boudoir-style dressing table, temporary tattoos and an interactive fragrance quiz.

Creator handled the fabrication and finishing of the set, transforming the fragrance’s visual identity into a bold, immersive brand experience.

Client & Photography: N2O