MADRI APE
Victoria Park, London
Festival activation · Container conversion
An upcycled container transformed into an interactive Madrí brand experience.
Starting with a weathered shipping container, Creator converted the raw steel structure into a fully branded two-level activation for Madrí at All Points East, complete with a custom bar, merch kiosk and neon signage.
Upstairs, the space became an interactive treasure hunt, with hidden codes concealed throughout a street-scene installation. Bespoke mechanisms, illustrated vinyl, custom lockers and interactive details encouraged guests to explore the space from start to finish.
Creator handled the custom fabrication and installation, transforming an unloved container into a distinctive festival destination built for high footfall and audience interaction.
Client: Sense Marketing
Photography: Will Ireland