ALDI ROSÉ BILLBOARD

Commissioned to bring Aldi’s playful “Rosé Degrees” campaign to life, Creator International engineered and fabricated a giant pink billboard designed to dispense rosé when the temperature reached exactly 19.2°C.

Combining bold outdoor branding with a bespoke dispensing mechanism, the installation turned a simple weather reading into an interactive public experience. Manchester provided the perfect setting for the tongue-in-cheek concept, with passers-by encouraged to watch the temperature and wait for the moment the billboard activated.

Creator brought the idea to life through specialist engineering, custom fabrication and installation, transforming a creative campaign into a fully functioning, attention-grabbing activation.

Client: Hopper Events