NOT ON
THE HIGH STREET
Soho, London
Experiential retail · Pop-up fabrication · Shop fit-out
A playful Soho pop-up bringing online shopping into the real world.
Not On The High Street’s pop-up shop brought the online marketplace into a physical retail space in Soho, with a distinctive shopfront and a carefully designed interior showcasing its range of independent brands and products.
The build combined a bold exterior treatment with a warm, welcoming interior, using bespoke display units and considered product presentation to give the space the feel of a curated marketplace. From the street-facing frontage to the internal displays, the fit-out created a cohesive environment for browsing and discovery.
Through bespoke fabrication and detailed shop fitting, Creator translated the brand’s online identity into a tangible retail destination, bringing together the practical requirements of a working pop-up with a distinctive visual finish.
