LEGO FRIENDS

Four distinct bedroom environments formed the centrepiece of this LEGO Friends pop-up, installed across Birmingham’s Bullring and Grand Central shopping centres for February half-term 2023. Each space was designed around a different character, bringing their personalities into the physical environment through colour, graphics and bespoke set elements.

From Nova’s and Liann’s spaces to those of Aliya and Leo, the themed bedrooms incorporated interactive activities, including cooking creations and skateboard design. A central LEGO building hub connected the individual zones, with custom displays and activity areas encouraging visitors to explore and build.

Fabrication, print production and installation brought the entire experience together, creating a vibrant, character-led environment designed to handle busy shopping-centre footfall while keeping every zone visually distinct.

Client: Pretty Green Things