AVEENO BRAID BAR

Wilderness Festival, Oxfordshire

Festival activation · Bespoke fabrication

A handcrafted braiding station inspired by nature.

Natural materials and considered detailing shaped AVEENO® Haircare’s ‘Fields of Gold’ Braid Bar at Wilderness Festival, creating a calm, tactile centrepiece within the wider activation.

At the heart of the space, a bespoke braiding station combined organic textures with a neutral palette. Hand-lettered signage on birch wood and layered natural finishes carried the aesthetic throughout, bringing cohesion to the individual elements while keeping the craftsmanship visible.

Built for a live festival environment, the installation brought together bespoke fabrication, timber detailing and carefully considered finishes to create a functional styling space that felt connected to its surroundings.

Client: Heaps + Stacks

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