MSC Virtuosa

If there’s one thing Brits love, it’s a proper cup of tea. Research by MSC Cruises found that 76% of British travellers feel tea doesn’t taste the same at sea - with some even bringing their own tea bags, cups, and kettles. To solve this, MSC commissioned a bespoke tea library, where Creator, London-based creative fabrication specialists, brought the concept to life.

Lovingly handcrafted with meticulous attention to detail, the tea library was finished with premium materials, combining timeless classical elegance with high-quality experiential design. This project demonstrates how Creator’s expertise in creative fabrication and luxury brand experiences can transform concepts into immersive, memorable spaces.