Billie American Express Merch Pop-up

69 Kurfürstendamm, Berlin

Following previous activations in Mexico City and New York, Creator were brought in by our friends at Slaack Productions to breathe new life into the existing set for the Billie Eilish merch pop-up on Berlin’s iconic Kurfürstendamm. This immersive retail experience, produced in collaboration with American Express, needed to feel fresh while staying true to the visual DNA of the Hit Me Hard and Soft tour - and that’s exactly where we came in.

Our team handled everything from refurbishing and reimagining the touring set, to overseeing large format print production, coordinating complex international logistics, and managing on-site installation down to the smallest detail. The Berlin venue featured expansive glass-fronted windows, which we transformed with Pantone-matched vinyl – designed to blend seamlessly with the established visual identity of the tour.

The result? A bold, visually cohesive installation that stood out on Ku’damm, delivering an impactful fan experience and amplifying the Billie Eilish x American Express brand presence in one of Europe’s most iconic retail districts.

Client: Slaack Productions

Photographer: Marcus Lieder