O2 Arena, London

Creator brought Sabrina Carpenter’s Sweet Tooth perfume to life with a one-of-a-kind dressing room activation ahead of her sold-out show at the O2 Arena. The immersive experience featured a chocolate chunk-inspired set fabricated and crafted by our team, including a larger-than-life perfume bottle with the signature chocolate chunk texture on the reverse - perfect for relaxing or snapping the ultimate photo. A giant chocolate chunk backdrop completed the scene, providing a striking visual for guests to pose against. The oversized chunks were CNC-cut from polystyrene and hand-finished in luxe red, offering a bold, playful nod to the fragrance’s design.

Guests could take a seat at a boudoir-style dressing table, get a temporary tattoo, or take a quiz to discover their perfect fragrance match, creating an interactive and shareable brand experience. The activation seamlessly combined creativity, interactivity, and visual storytelling, celebrating Sabrina Carpenter’s Sweet Tooth fragrance in a fun and memorable way.

Client & Photography: N2O