Excel London

LEGO has been a core part of Star Wars Celebration since 2002 - and 2023 was no exception. This year, LEGO Star Wars pulled out all the stops with a stand designed to command attention, showcase new products, and deliver unforgettable fan moments.

As the largest stand on-site, the space centred around a show-stopping, life-sized Return of the Jedi diorama, where fans could face off for a photo in front of a towering 4ft LEGO Minifigure Emperor Palpatine seated in his iconic throne room.

Creator brought the world to life with hero product displays, a dedicated staging area for LEGO designer talks, and - naturally - LEGO build stations, completing an activation built to celebrate the franchise in true LEGO Star Wars style.

Client: The Producers