Huda Beauty

Stand 180, London

Designed by Heaps+Stacks for HUDA Beauty, this Y2K-themed pop-up delivered a nostalgic, playful, and immersive retail experience for fans of the brand. The installation featured interactive activity booths, previously seen in the Pleasing X Selfridges Corner Shop window display, now reimagined in bold rouge tones to create a fresh, vibrant, and shareable pop-up experience.

The project combined creative fabrication, brand activation, and immersive retail design, allowing visitors to engage with HUDA Beauty products in a fun, interactive environment while celebrating the iconic Y2K aesthetic. By bringing elements of nostalgia, sparkle, and interactivity together, this pop-up reinforced HUDA Beauty’s presence in the retail landscape and created a memorable experience that resonated with fans and social audiences alike.

Client: Heaps+Stacks