ASOS x ARKET Launch

133 Bethnal Green Road, London

In 2024, ARKET, the renowned Nordic lifestyle and fashion brand, officially launched on ASOS, the leading global fashion platform. To celebrate this key retail partnership and introduce the ARKET Autumn/Winter collection to a new Gen Z audience, creative agency Heaps+Stacks designed a bespoke pop-up experience and influencer seeding kit.

The goal was to drive brand awareness, showcase ARKET’s minimalist yet high-quality design ethos, and create a buzz across ASOS’s trend-forward, community-driven audience. The activation seamlessly blended ARKET’s Scandinavian design sensibility with ASOS’s creative energy, resulting in an experiential space that felt both timeless and contemporary.

To bring the vision to life, Creator were commissioned to build and install designs which drew inspiration from old-school printing factories. The industrial venue was transformed using raw, authentic materials: paper was used to create long, flowing print displays reminiscent of a colorama backdrop, while painted brick and metal mesh structures served as drying rack-style product displays. Brushed aluminium accents added a modern, polished contrast to the rugged textures, reinforcing ARKET’s balance of utility and elegance.

This immersive brand experience not only marked ARKET’s entrance to ASOS with impact but also connected with Gen Z consumers through visually engaging, tactile storytelling - bridging heritage design with next-generation retail innovation.

Client: Heaps+Stacks