London Waterloo Station

In 2024, Aldi launched another standout PR stunt, this time aimed at saving Valentine’s Day for forgetful romantics. After revealing that 23% of Brits admitted to forgetting a Valentine's gift for their partner, Aldi partnered once again with Hopper Events, who turned to Creator to bring their vision to life. The solution? A beautifully branded pop-up flower cart, placed directly in the path of thousands of London commuters.

Live for one day only on 13th February, the flower stand at London Waterloo Station gave last-minute shoppers the perfect opportunity to grab a stunning bouquet at a bargain price. Even better—all proceeds were donated to The Teenage Cancer Trust, turning spontaneous gifts into meaningful impact.

Creator fabricated and installed a tiered flower display, professionally painted in a luxurious cream finish and topped with a bespoke Aldi-branded canopy. This was paired with a vintage handcart, seamlessly colour-matched to complete the elegant setup.

This Valentine’s Day experiential activation combined charitable giving, creative design, and clever last-minute retail—all in one high-footfall location. A true example of how strategic brand activations can create buzz, drive engagement, and deliver meaningful results.

Client: Hopper Events