The Veuve Monsigny Champagne Bar - Aldi

St Christophers’ Place, London

When our long-time collaborators at Hopper approached us to help execute a bold social experiment, we couldn’t resist. The concept was simple but daring: prove that Veuve Monsigny Champagne - Aldi’s award-winning creation - could hold its own among the most luxurious labels on the market, purely on taste.

The location for the experiment - one of the UK’s most exclusive postcodes. Creator set about transforming an ordinary space into a luxury champagne bar experience. Think marble countertops, brushed gold accents, teal velvet upholstery, and perfect ambient lighting - a venue that exuded high-end sophistication from every angle.

Guests believed they were sipping premium champagne in an elite setting. What they didn’t know? Behind the bar was Aldi’s Veuve Monsigny Champagne, served at just £2.33 a glass.

The result? A powerful reminder that affordable luxury isn't just possible - it’s already here.

Client: Hopper Events