Adidas Predator

Westfield Stratford & White City, London

Drawing inspiration from the revolutionary DEMONSKIN technology featured on the new Adidas Predator 20 Mutator football boot, Creator was tasked with delivering two high-impact, identical experiential activations at Westfield Stratford and Westfield White City—bringing the innovation to life through bold design and hands-on interaction.

At the centre of each activation was an immersive digital experience, inviting guests to interact with the Predator 20 Mutator in a completely new way. Central to this was the Mutate Box—a custom-built simulator that allowed visitors to insert their arms and physically engage with the Predator's signature textured rubber strike zone. As the experience unfolded, a vivid visual effect of DEMONSKIN spreading up the user’s arms created a powerful moment of transformation, fusing the physical and digital in a striking visual display.

To elevate the product storytelling, a series of impactful brand touchpoints were integrated into the space. Custom DEMONSKIN-spiked plinths showcased the physical Predator 20 Mutator boot, while interactive display panels provided in-depth product information, tech breakdowns, and eye-catching campaign imagery.

Most importantly, each zone included a dedicated boot try-on area, giving visitors the chance to feel the performance of the Predator 20 Mutator firsthand. The entire space was brought together with a bold, full-colour DEMONSKIN floor vinyl, creating a seamless visual identity and a standout retail presence.

This interactive football boot launch not only highlighted Adidas’s innovation in sports technology but also delivered a fully immersive, retail-driven brand experience—designed to engage, excite, and convert.

Client: The marketing Store Worldwide

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