Herbal Essences

Promotion a new shampoo at the Isle of Wight Festival in 2011

Brief
Design, Manufacture, Build and dressing of the set

Challenge
To build a very large canvas tent structure to fit in with an outdoor festival theme. Internally the tent was a haven for festival goers to have their hair dried and styled. Style benches were built which included seating, dressing room mirrors and all types of hair styling equipment. A relaxing bar area was also provided inside. At the entrance to the tent there was a large outside decking area with bean bag seating.

Large graphics were applied to the fencing and tent structure which had been printed on canvas in keeping with the whole camping theme.
Supplying a waterproof environment with a vast amount of electrical sockets was a challenge that we are pleased to say we overcame, especially towards the end of the festival when it rained heavily.