Gillette & Venus experiential tour 2010 & 2011
Promotional events across the UK
Brief
Full Service - Design, Manufacture and Project Management
Challenge
To design and build a promotional stand that would originally be touring the UK from April to October 2010 but due to its success, and after a large refurbishment, continued to tour from December 2010 until August 2011. The stand space was divided in to Gillette for Men with offers of a hot shave and Venus for Women giving revitalizing foot massages in 2010 and in 2011 a photo opportunity with green screen so that photos in exotic places could be pasted onto Facebook pages in 2011.
Creator designed and manufactured a stand which was robust enough to travel, perform in both indoor and outdoor conditions and uniquely designed for occasions where only either Gillette or Venus was required. With this in mind the stand was modular in nature, proving no problem for the tour with each half working as a standalone unit.
The stand also included touch screen for customers to enter competitions and was fully interactive with the 'Ultimate Reaction' and Xbox Kinnect.




